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WOOCS 2.1.3


Racing, Design & 50 Years of Heritage

3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi.
3T Mission: To make cycle components for those that demand ultimate performance.
Innovation, technology, authority and heritage combine to make 3T a world leader in cycling components. Their components are truly unique offering riders outstanding performance.
The 3T logo is one of most iconic logos in cycling. It stands out in a crowded market and symbolises their strengths and modern aesthetics. It is minimalist but reassuring. Their product names such as Brezza, Ergonova and Rigida reflect their Italian
origins and design culture, while their graphics reaffirm their quality and reliability.
Customers know they can trust 3T to give them Ultimate Performance. 3T has always worked closely with professional athletes. They help develop new products and symbolise 3T’s desire for success at the highest possible level.

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