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WOOCS 2.1.3


We have a diverse selection of Defeet sports performance socks in our online cycling store. Back in 1992, Shane Cooper stood before a knitting machine given to him by his father and began experimenting. His invention was the beginning of Defeet. Cooper discovered a way to knit sports performance athlete socks that were completely new to the market, by taking traditional knitting methods and reversing them. His product, the Air.E.Ator sparked a revolution in athletic socks that continues today.

Defeet is a company that often traditional methods into finding new solutions for athletes. This spirit propels Defeet into new product categories such as the award-winning Un.D.System. In 2005, Cooper marked more special sport performance socks by introducing the Levi.T.Ator and Acti.V.Ator. Like the entire Defeet line, these new introductions were inspired by athletes and a quest for greater performance. Not everyone is a racer, but everyone can benefit from the Defeet sport performance socks when racing.

Defeet’s factory is located in the foothills of the Blue Ridge Mountains of North Carolina. Our manufacturing strength is melded with the company’s spirit. Defeet knows that our customers are not ordinary, they don’t settle for less and once they have experienced better there is no going back. Our customers want true craftsmanship, craftsmanship is provided every day at Defeet. Spirit, Strength and Craftsmanship, these are the 3 elements that the Defeet company live by.

Here at Rideworld, we delighted to work with an inspiring, hard-working company such as Defeet. We are happy to say that we work alongside with them, selling top quality socks for better performance in cycling. If there are any questions regarding the Defeet sports performance socks, then feel free to contact is via email ( and one of our knowledgeable staff members will be more than happy to answer any of your questions. Needless to say, that Rideworld are one of the best online cycling retailers for ride clothing.

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